Digital Marketing Training in Tambaram Chennai

Greens Technology Tambaram is a best rated Digital Marketing Institute with placement in Tambaram Chennai. Digital Marketing refers to advertise through digital channels such as Google search engines, websites, Social Media, Email and mobile apps. Digital Marketing methods such as search engine optimization (SEO), search engine marketing (SEM), Pay per Click, content marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail marketing, display advertising, e-books and optical disks and games.

Digital Marketing Training in Tambaram Chennai:

Greens Technology Tambaram is one of the best Digital Marketing Training Institutes in Chennai. We are focusing Placement based hands-on training for Digital Marketing Course to students. Our Digital Marketing Trainers are taking the classes from basic level to Advanced Level. Our Students can get the job easily in MNC companies in Chennai and Bangalore once complete their Digital Marketing Classes. Our Digital Marketing Course content and syllabus are revised monthly once by our experienced trainers. Our Digital Marketing training syllabus is designed for fulfilled to our student’s needs. Students can get the up-to-date technical knowledge in Digital Marketing. Our 6+ years of experienced trainers are working hard to improve their student knowledge and helps to attend the interviews confidently.

Our Training center offering Digital Marketing Training in various places around the Tambaram Chennai. We are providing well infrastructure with fully equipped lab facilities to our students. We pay more attention to the needs of our students. Already we have trained more than 200+ Students in Chennai with placement. Digital Marketing Training timing schedule on weekday classes, Weekend classes, Evening classes and Fast Track classes. Our Digital Marketing Course fees is based on student’s requirement and value for money. After completing Digital Marketing Classes, providing free resume building classes, Aptitude classes, Mockup Interview Sessions.

Our Digital Marketing Course syllabus covering some important topics like what is digital marketing, building a digital foundation, planning a website for online marketing, Optimizing website for online marketing, SEO, SEM, Social Media Marketing, Content Marketing, Blogging, Email Marketing, Digital Marketing real-time project and Digital Marketing placement training in Tambaram Chennai.

Learn Digital Marketing Training in Tambaram at Greens Technology. No.1 Digital Marketing Training Institutes in Chennai. Call @ 7550166012 For More information. 100% Placement Assurance.

Greens Technology Tambaram is a leading Digital Marketing Training Institute in Tambaram Chennai. In Simple terms, digital marketing is the advertising the products, services, brands through digital channels such as search engines, websites, social media, mobile apps and emails. Digital Marketing is a high level of marketing method. It helps to cover wide range of marketing activities.

Digital marketing professionals are responsible for different marketing strategies such as search engine optimization (SEO), Content Marketing, Inbound Marketing, Social Media Marketing, pay-per-click (PPC), Affiliate Marketing, Native Advertising, Marketing Automation, Email Marketing, Online PR, Keyword Analysis, Performance Monitoring, Content Optimization. In this digital world, there is a huge demand for digital marketing professionals, who can run effective marketing campaigns that ensure the more online presence and sales conversion to business.

Benefits of join Digital Marketing course in Greens Technology Tambaram:

• 80% of Practical’s Session: Work on Live Projects & Campaigns
• Training is provided by digital marketing industry experts
• Learn to Optimize Social Media presence
• Create Campaigns independently
• Guaranteed to Improve your Search Engine Rankings
• Job Placement assurance in top digital marketing companies in Chennai
• Digital Marketing Project Support
• Free Demo Classes
• Sessions will be completely live and more hands-on exercises will be provided.
• Regular assignments are given by our trainer.

Search engine optimization (SEO) is a part of Digital Marketing and it is the process of guiding the website to naturally attract visitors by winning top ranking on the major search engines like google, yahoo, Bing, Yandex for selected keyword phrases. After you have identified a number of search keywords that potentially describes your business, you will be ready to create a search engine optimization plan for your website. Greens Technology’s SEO training course is taught by leading digital marketing experts. You will learn how to get your website on top rankings in search engine organically.

Digital Marketing Training in Tambaram syllabus:

1. Introduction of Digital Marketing

2. How Search Engine works

a. Major Search Engines
b. Search Engine Crawling: Robots.txt
c. Processing and Indexing
d. Sitemaps
e. Ranking Position Check

Domain and Hosting 

How to install and configure WordPress

WordPress – Website Development

1. Introduction
2. Installing WordPress on a Web Host
3. Blog Creation
4. WordPress Themes
5. WordPress Plugins
6. Create page and post
7. Reading Settings
8. Discussion Settings
9. Permalinks
10. Yoast SEO
11. WordPress Widgets
12. Comments & Comment Moderation
13. The importance of the homepage

3. What is SEO?

4. Types of SEO?

5. On Page SEO

i. Title Tags
ii. Meta Description
iii. Header Tags
iv. URLs and URL Structure
v. Image Alt Text
vi. Internal Links
vii. Meta Keywords
viii. Keyword Stuffing
ix. Cloaking

6. Off Page SEO

i. Blog commenting
ii. Forum commenting
iii. Social Bookmarking
iv. Directories and listing
v. Article submission
vi. Youtube comments
vii. Web 2.0
viii. Rel = “nofollow” and “dofollow”

7. Local SEO

i. Google My business
ii. Local directories

8. White hat SEO

9. Black hat SEO

10. SEO Spam

11. Duplicate Content

i. What is duplicate content?
ii. How to fix duplicate content
iii. DMCA

12. Algorithm updates and SEO changes

i. Google Panda update
ii. Google Penguin Update
iii. Google Hummingbird update
iv. Rankbrain update

13. Keyword Research and Competitive Intelligence

a. Importance of Keyword Research
b. Performing Keyword Research
c. Keyword Research Tool (Semrush)
d. Short tail Keyword
e. Long tail keyword
f. Competitive Analysis Overview

Search Engine Marketing (SEM)

1. Google Ads Fundamentals
2. Create Google Ads Account
3. Permission Levels and User Access Data
4. Creating Campaign
5. Set Campaign Goal
6. Displaying Ads to targeted geographic

a. Understanding Location Targeting
b. Configuring Location Targeting in Google Ads
c. Setting and Configuring Languages

7. Bidding strategy

a. Target Search Page Location
b. Target ROAS
c. Target CPA
d. Maximize Clicks
e. Enhanced CPC Bidding
f. Manual CPC Bidding
g. Campaign Start and End Dates

8. Creating Adgroup

a. Importing Your Keyword Lists From Excel Into Your New Ad Group

9. Exact Match
10. Broad Match
11. Phrase match
12. Using Negative Keywords

13. Ad Extensions

a. Extension: Sitelink
b. Extension: Callout
c. Extension: Call and Message
d. Extension: Location
e. Extension: Structured Snippet
f. App Extensions
g. Price Extensions

14. Controlling bids and budget

a. Setting up Track Conversions
b. Bid Options and Adjustments
c. Manual Bidding
d. Set daily budgets

15. Ad Performance checking

16. Quality score

a. Cost Per Click
b. Ad Rank
c. Bid vs Actual CPC
d. Quality Score vs Auction Quality Score
e. Landing Page quality check

17. Google Keyword Planner
18. Configuring Your Billing Details in Google Ads

Social Media Marketing (SMM)

1. Facebook Marketing

a. Introduction
b. Facebook News feed
c. Create Facebook group for business
d. Create Facebook page for business
e. Facebook Business Manager
f. Facebook Page Insights
g. Facebook Marketing Tools
i. Facebook’s Social Plugins
ii. Facebook Rights Manager
iii. Set Up Facebook Local and Facebook Place
h. Facebook Ad
i. Create Facebook Ad Campaign
ii. Create Facebook Ad Set
iii. Facebook Ad Images and Text
iv. Ad Review Process
v. Facebook Ad Targeting
vi. Facebook Conversion Tracking and Facebook Pixel
vii. Facebook Analytics
i. Setting up Facebook Shop
j. Creating Facebook Catalog

2. Twitter Marketing

a. Understanding Twitter
b. How to Grow your Twitter Following
c. Twitter Audience Manager
d. How to Install Universal Tag
e. Twitter Conversion Tracking & Remarketing
f. Twitter Reporting + Analytics
g. Twitter Ad Options

3. LinkedIn Marketing

a. Create and Optimize your Personal LinkedIn Profile
b. Create a LinkedIn Company Page
c. Create a LinkedIn Business Page
d. LinkedIn Ad

4. Instagram Marketing

a. How to Create an Instagram Business Profile
b. Optimize your Instagram Bio & Profile Image
c. Instagram Captions & Hashtags
d. Reposting Instagram Content
e. Instagram Ads
f. Instagram Analytics

5. YouTube Marketing

a. Types of Ads on YouTube
b. Optimizing your Videos
c. Keyword Research
d. Optimizing video search on google
e. Start YouTube Channel
f. Add channel Art
g. Scheduling, Targeting, and Remarketing Video Ads
h. YouTube Analytics
i. Connect channel to AdSense Account

Advanced Analytics Tools
1. Google Analytics

a. Introduction
b. How to Set Up Event Tracking in Google Analytics
c. How to Remove Spam Traffic from Google Analytics
d. How to Link Google AdWords to Google Analytics
e. What is bounce rate
f. How to decrease bounce rate?
g. How to Set Up Event Tracking in Google Analytics
h. Set Up Goals in Google Analytics
i. Reporting

2. Google webmaster tools (search console)

a. Introduction
b. Verifying website in search console
c. submitting sitemap.xml
d. Finding duplicate content
e. Finding pages to improve or delete by using the Google Search Console
f. Hints of what to fix for SEO
g. Reindexing

Advanced Marketing

1. Email Marketing

a. Introduction
b. How to Write Better Subject Lines
c. Develop Emails that Drive Results
d. Utilize and Optimize Preheader, Headline, and Call-to-Action
e. Understand Color Contrast and White Space
f. Create Readable, Actionable Text
g. Utilize Mobile-Responsive Emails
h. Optimize Your Email Content
i. Benefits of Using Images in Email
j. Subscriber List Management Strategies
k. Automating Emails
l. Create Optimal Landing Pages

2. Content Marketing

a. Defining Your Goals
b. The Importance Of Responsive Design
c. Baking Social Proof Into Your Site

d. Copywriting

i. How To Write Perfect Headlines
ii. How To Write A Call-To-Action
iii. Content Types
iv. How To Create Valuable Reviews And Comparisons
v. Thought, Opinion, And Controversy
vi. Statistics And Original Research

3. Affiliate Marketing

4. Hashtag Viral Marketing

5. WhatsApp Marketing

6. App Store Optimisation

a. What is ASO?
b. Select right niche
c. Keyword Research
d. ASO Free Tools
e. Selecting The Right Name And Description

Digital Marketing Interview Preparation

Greens Technology Tambaram also offering both online and corporate digital Marketing training in Chennai. Our Digital Marketing trainers are connected with students through TeamViewer, Skype and GoToMeeting. Greens technology Tambaram providing FastTrack digital marketing training in Tambaram Chennai with highly interactive and result oriented training.

Modules of Digital Marketing Training in Tambaram:

1. Search Engine Optimization (On page & Off Page Optimization)

On-page SEO is the act of optimizing different parts of the website that affect your search engine rankings. It’s stuff that you have control over and can change on your own website. Here are the biggest factors included. Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. Our SEO Training in Chennai has covered on page and off page SEO.

2. Keyword Analysis or Competitor Analysis

Keyword competition analysis is the process of evaluating how the top rankings fare when it comes to the most important SEO factors, including their use of specific keywords.

3. Social Media Marketing

In simple terms of social media marketing, means building a business through many different media, like viral videos and blogs, because these give your company exposure through Facebook, Twitter, LinkedIn, Pinterest, Google+.

4. Google AdWords

Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. We are best Google AdWords training institute in Tambaram.

5. Google Analytics:

Google Analytics is a free analytical tool. Its belongs to Google. It helps to tracks and reports website traffic. Google Analytics is most widely used web analytical tool on the Internet. Features of Google Analytics.

• Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time.
• Segmentation for analysis of subsets, such as conversions.
• Custom reports.
• Email-based sharing and communication.
• Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer.

6. Email Marketing:

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

7. Mobile Marketing:

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

8. Google My Business

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps.

9. Google Webmaster Tools:

Google Webmaster Tool is a free tool to allow webmasters to check indexing status and optimize visibility of websites.

10. Content Marketing:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

11. Hashtag Viral Marketing:

Viral marketing is a style of product promotion that relies on an audience to generate the message of a product or service to the point where it rapidly breaches out to friends and family in a short period of time. If achieved, your specific message will be on nearly everyone’s social media feed.

12. Link Building Techniques:

For search engines that crawl the vast metropolis of the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways.

13. Blog Creation

14. WhatsApp Marketing

15. Lead Generation for Business

16. SEO Integration in WordPress (Yoast SEO)